Strategi Pemasaran Destinasi Pariwisata Indonesia Di Tingkat Global

Abstract

Tourism destination marketing activities begin with selecting a target market, a process known as segmentation and targeting. Meanwhile, the activities involved in acquiring, maintaining, and developing a target market are called the sales process. Finally, creating, delivering, and communicating the destination's offerings are called the positioning process. Tourism activity processes can be long-term or strategic decisions, encompassing branding, segmentation, targeting, sales, and positioning. Meanwhile, short-term or tactical activities are usually called marketing programs, encompassing various maneuvers to ensure the successful implementation of a predetermined marketing strategy. Tactical activities, also known as marketing programs, are short-term processes aimed at ensuring the marketing strategy runs as planned. Tactical activities within these marketing programs include decisions about the marketing mix. Tourism destination competition can be achieved through strategies that optimize the destination's functions. Like other industries, tourism destination