1. The manuscript to be published to the Jurnal Pemasaran must be original, unpublished and not in the publishing process. The manuscript may be the result of research or theory review in the field of : 

   Jurnal Pemasaran accepts manuscripts or article manuscripts in covers a wide range of topics in marketing, including, but not limited to:

   Consumer Behavior: The study of how individuals make decisions to spend available resources (time, money, effort) on consumption-related products or services.
   Marketing Strategy: An analysis of the development, implementation, and evaluation of marketing strategies to achieve organizational goals.
   Digital Marketing and Social Media: Research on the utilization of digital platforms and social media in marketing campaigns and their influence on consumer behavior.
   Brand and Positioning Management: The study of brand building and management, brand identity, and positioning strategies in competitive markets.
   International Marketing: An analysis of the challenges and strategies in marketing products or services in various global markets.
   Marketing Data Analytics and Big Data: Application of analytics and big data techniques in identifying market trends, consumer behavior, and marketing opportunities.
   Ethics and Sustainable Marketing: A discussion on ethical issues in marketing and the development of marketing strategies that support environmental and social sustainability.
   Product Innovation and Development: Research on the innovation process, new product development, and product lifecycle management.
   Marketing Communication and Advertising: A study of the principles and practices of marketing communications, including advertising, sales promotion, and public relations.
   Service Marketing: An analysis of marketing in the service sector, including strategies and challenges unique to service marketing.

2. The manuscript format is prepared in Indonesian or English and written in a concise and precise manner. Manuscripts will not exceed 14 pages including references and attachments. Scriptwriting templates can be accessed and downloaded on Article Tamplate
3. The manuscripts are arranged in the order of titles (capital letters) in Indonesian and English, author names without title and affiliation and email correspondence of author, abstract and keywords, introductions, research methods, results and discussion, conclusions and suggestions, as well as a bibliography. Sub-sections can be added as needed. Systematics of writing is not required numbering in each chapter.
4. The abstract consists of 100-250 words, typed one space consisting of problems, objectives, methods, results and conclusions, written in English for the Indonesian language script as well as in Indonesian and English for English manuscripts. After the abstract should be written keywords that fit the topic of research.
5. All tables and figures should be given a title in the text and numbered in Arabic numerals as well as added captions if required.
6. An author wishing to submit a paper to the Jurnal Pemasaran should send it by email to Journalmemikatta.adm@gmail.com. All correspondence, including notification of the Editor's decision and requests for revision, takes place electronically.
7. Article Categories: Authors must categorize their paper as part of the article information. The category which most closely describes their paper should be selected from the list below.
   • Research paper. This category covers papers which report on any type of research undertaken by the authors. The research may involve the construction or testing of a model or framework, action research, testing of data, market research or surveys, empirical, scientific or laboratory research. 
   • Technical paper. Describes and evaluates technical products, processes or services. 
   • Conceptual paper. These papers will not be based on research but will develop hypotheses. The papers are likely to be discursive and will cover philosophical discussions and comparative studies of others' work and thinking. 
   • Case study reports. Case studies describe actual interventions or experiences within organizations. They may well be subjective and will not generally report on research. A description of a legal case or a hypothetical case study used as a teaching exercise would also fit into this category. 
8. Revised manuscript. The author has to revise the manuscript at least 1 month after being received from the Jurnal Pemasaran journal management team (first edited paper). Papers sent back to the Journal Jurnal Pemasaran management team after one month are considered new submissions. Revised printed manuscripts must be re-submitted 1 week after received from the Jurnal Pemasaran journal management team.
9. The bibliography or References are arranged alphabetically from the first and the next author. The References list only contains the references cited in the manuscript. If there are two manuscripts or more of the same author and year, mark with a, b, c, and so on after the year of publication. Consider the following example formats :

Evans, A.W. 2001. The Assumption of Equilibrium In The Analysis of Migrations And Interregional Differences: A Review Of Some Recent Research. Journal of Regional Science, 30(4):515-532.

Kartodirdjo, S dan J. Suryo. 1991. Sejarah Perkebunan di Indonesia: Kajian Sosial Ekonomi. Yogyakarta, Penerbit Aditya Media.

Putman, S.H. 1990. Equilibrium Solution and Dynamics Of Integrated Urban Models. In l Anselin and M. Madden (eds), New Directions in Regional Analysis. London, Belhaven.

Scott, J.C. 1983. Moral Ekonomi Petani: Pergolakan dan Subsistensi di Asia Tenggara.(terj). Cet. Ke-2. Jakarta, LP3ES.