Strategi Digital Marketing Dalam Meningkatkan Penjualan UMKM

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are key players in the Indonesian economy, contributing significantly to the Gross Domestic Product (GDP) and labor absorption. In facing challenges and opportunities in the digital era, digital marketing strategies become essential for increasing sales and competitiveness of MSMEs. This study aims to explore the effectiveness of digital marketing in supporting the growth of MSMEs, using a descriptive qualitative approach that analyzes relevant literature. This method allows for the collection and synthesis of information from various sources, including academic journals and government reports. The findings indicate that digital marketing provides advantages in terms of lower promotional costs, broader market reach, and better customer relationships. Previous research also indicates a positive impact of digital marketing on the development of MSMEs in various regions of Indonesia. Therefore, it is crucial for MSMEs to adopt digital marketing strategies to enhance their participation in the global market and ensure the sustainability of their businesses in the future.