The Influence Of Prices On MSME Income In Bengkulu

Abstract

This study aims to analyze the effect of price on the income of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu. Determining the right price is one of the important factors in determining the success of MSMEs, considering its significant impact on consumer purchasing power and the profits obtained. The research method used is a quantitative method with a survey approach to 100 MSME actors in Bengkulu. Data were collected through questionnaires and analyzed using simple linear regression to measure the relationship between product selling prices and the income generated. The results of the study indicate that there is a significant positive effect between price and MSME income, where price adjustments within certain limits can increase income optimally. These findings are expected to be a reference for MSME actors in formulating pricing strategies to supportsustainable business growth.